About the Event

The Arnold Sports Festival South America is South America’s largest international event of sport nutrition, health, sports, fights, performance and fitness.

With a multisport profile, ASSA is the most complete in the sector, aimed at professionals and also the general public. It attracts thousands of visitors interested in knowing the best of supplementation products, healthy food for athletes and physical activity practitioners, as well as fashion fitness, equipment, fitness and fight accessories.
The event reaches its 6th edition bringing new features such as: equipment hall, one more day of fair, so that accredited storekeepers and gym owners can close big deals, the public can have more time to enjoy the competitions and the Arnold Boulevard that will be bigger and funnier, with entertainment the visitor’s entrance to new sports modalities.


• Arnold Boulevard – Entrance with Entertainment

• Arnold Expo

• Arnold Healthy Pavilion

• Equipment Hall (By Rio Sports Show)

• Arnold Conference

• Olympic and non-Olympic Competitions and Sports Presentations

• Professional Athletes, Amateurs and Fitness Celebrities

Exhibitor Profile

Vitamin and mineral supplements
Proteins, isotonic and energy drinks
Natural, Vegan and Vegetarian products
Light and diet products
Probiotics and herbal medicines
Gluten and lactose free
Fitness Equipment
Fitness accessories for competitions
Fitness fashion
Sports Shoes
Sports floors
Software and technology

How everything started...

The Arnold Sports Festival, was created in 1989 by the partnership between Arnold Schwarzenegger and Jim Lorimer as a professional bodybuilding event. Along these 29 years, it has become an absolute success in the USA and since 2011 has been expanding its bounds. It successfully accomplished the first edition outside the USA in Spain, and elected Brazil in 2013 to host the Latin American edition, expanding even more business opportunities.

A differentiated and engaging event that counts on the participation of athletes, coaches, physical activity practitioners, entrepreneurs and investors, all interested in sports nutrition, fitness, competitions of Olympic and non-Olympic modalities.

Historical Background:

• Created as Arnold Sports Festival in 1989 in Columbus, Ohio.

• In 2011 arrives in Madrid, Spain.

• Arnold Classic Brazil has its first edition in Rio de Janeiro in April 2013.

• In 2015 it arrives in Melbourne, Australia, and in 2016 in Johannesburg, South Africa